The internet is in a state of crisis right now. Censorship is on the rise, and "advertiser friendliness" dictates a one-size-fits-all approach to content monetization across all major platforms. Meanwhile, the users of these platforms suffer the consequences. They surrender their privacy, lose access to content they want, and are not compensated for their contributions to the monolithic companies who, ironically, require their attention to survive.
Many of these issues are a direct result of a predatory advertising model. Traditionally, advertising platforms exist where there is a captive audience. They first build a network effect by offering a "free" product, and when it has ripened, your most intimate digital profile, complete with your purchases, browsing history, political leanings, and more is harvested. Your private information is exploited to target you for purchases.
We believe privacy matters. We're dedicated to delivering a promotion marketplace that avoids unnecessary leakage of personal data, and provides the means for direct compensation whenever this occurs voluntarily, complete with immutable receipts.
If that wasn't bad enough, it can be hard hard to know if you get what you pay for when you purchase an ad campaign with a big social network, or search engine.
We think there is a better way. One that is More private, more transparent, more efficient, and more ethical. It's simple too:
In 2019, when the first ever Bitcoin Association hackathon was announced, three programmers joined forces to compete. Since being unveiled at the CoinGeek conference in Toronto Canada, TonicPow has attracted promoters, advertiser, and investors from around the world.
Two of our founders, Attila Aros and Luke Rohenaz worked together onMAP&AIPprotocols while building their own Bitcoin applications. At the same time, Luke's coworker and long time software professional Austin Rappaport was closely following the advancements in Bitcoin SV, and the steady adoption of the technology for practical purposes.
Today, we exist to humanize advertising by leveraging the unique qualities of Bitcoin. Using Bitcoin as a platform unlocks some hidden opportunities we are very excited about.